Creative content for brands of substance

ZACAROLI is a creative content studio that helps brands of substance tell their stories. We offer direct and unencumbered access to top level creative problem solving. We make brand films, product films, branded entertainment, internal communications and television commercials.

The company was founded by agency veteran Scott Zacaroli in response to the challenges clients face in creating compelling content without the staffing, time and expense of the traditional model.

Our work ranges from multi-million dollar productions for broadcast to intimate and personal interview films. With vast production experience and relationships across the filmmaking community and across the world, we can scale to accommodate a wide spectrum of budgets and assignments.

Our clients range from global auto makers to boutique luxury brands. We also partner with ad agencies of all kinds to help amplify creative output and production. 




Melody lee, director of Brand marketing, Cadillac

“Scott is a master weaver of tales, a creative wizard and the kindest person you’ll ever meet. He can take a ridiculous timeline, half-constructed thoughts and very little direction and turn it into artistry and magic — as he has done countless times for Cadillac. I have yet to find the limits of Scott’s talent, but the combination of his intellect, empathy and taste makes him a unicorn in this business."


Steve Cannon, CEO, The Arthur Blank Family of Businesses

"I’ve worked with Scott for years both at Mercedes-Benz and now The Atlanta Falcons. He has an incredible talent for translating a deep understanding of brands into compelling and emotional creative. He's one of the very best!"


Mayling McCormick, Luxury Marketing Consultant, Citigroup

“Scott is a great partner - highly creative and elegant in his thinking. Every piece of film he creates reveals a beautiful eye and command of the language. He’s adept at putting together collaborative and top notch talent to complete a job on budget and on time.”